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Local: 304-296-4401
Toll Free: 866-313-4771
Internet Sales: 304-216-1805
60 Don Knotts Blvd.
Morgantown, WV 26508
 
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Available Trims

  • Two   $26,675   Shop

  • Three   $28,060   Shop

  • Four   $29,695   Shop

  • Five   $30,935   Shop

The 2017 Prius v

The efficient 2017 Prius v features a versatile interior with a spacious cargo area that makes it a great vehicle for any road trip or for running your daily errands!

With all the efficiency and space also comes comfort. Available features like the SofTex-trimmed seats and an 8-way adjustable driver’s seat ensure that you and your passengers are comfortable on the ride.

Plus, the Prius v offers available advanced safety features, such as Lane Departure Alert and Pre-Collision System.

Test drive the new Toyota Prius v today. Please contact us to learn more about the University Toyota difference and see why more and more people are buying their Toyota from University Toyota!

Stand out when you go out.

Choose a color to match your style.

Absolutely Red

Designed For the Drive

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Features & Standard Equipment

  •   Two Three Four Five
    Comfort/Convenience Air filtration Air filtration Air filtration Air filtration
        Armrests: rear folding Armrests: rear folding Armrests: rear folding
      Ashtray Ashtray Ashtray Ashtray
      Assist handle: front, rear Assist handle: front, rear Assist handle: front, rear Assist handle: front, rear
      Cargo area floor mat Cargo area floor mat Cargo area floor mat Cargo area floor mat
      Cargo area floor mat material: carpet Cargo area floor mat material: carpet Cargo area floor mat material: carpet Cargo area floor mat material: carpet
      Cargo area light Cargo area light Cargo area light Cargo area light
      Cargo cover: retractable Cargo cover: retractable Cargo cover: retractable Cargo cover: retractable
      Center console: front console with armrest and storage Center console: front console with armrest and storage Center console: front console with armrest and storage Center console: front console with armrest and storage
      Center console trim: leatherette Center console trim: leatherette Center console trim: leatherette Center console trim: leatherette
      Cruise control Cruise control Cruise control Cruise control: adaptive
      Cupholders: front, rear Cupholders: front, rear Cupholders: front, rear Cupholders: front, rear
      Dimming rearview mirror: manual day/night Dimming rearview mirror: manual day/night Dimming rearview mirror: auto Dimming rearview mirror: auto
      Floor mat material: carpet, rubber/vinyl Floor mat material: carpet, rubber/vinyl Floor mat material: carpet, rubber/vinyl Floor mat material: carpet, rubber/vinyl
      Floor material: carpet Floor material: carpet Floor material: carpet Floor material: carpet
      Floor mats: front, rear Floor mats: front, rear Floor mats: front, rear Floor mats: front, rear
      Front air conditioning: automatic climate control Front air conditioning: automatic climate control Front air conditioning: automatic climate control Front air conditioning: automatic climate control
      Front air conditioning zones: single Front air conditioning zones: single Front air conditioning zones: single Front air conditioning zones: single
      Multi-function remote: illuminated entry, panic alarm, proximity entry system Multi-function remote: illuminated entry, panic alarm, proximity entry system Multi-function remote: illuminated entry, panic alarm, proximity entry system Multi-function remote: illuminated entry, panic alarm, proximity entry system
      One-touch windows: 4 One-touch windows: 4 One-touch windows: 4 One-touch windows: 4
      Power outlet(s): 12V cargo area, 12V front Power outlet(s): 12V cargo area, 12V front Power outlet(s): 12V cargo area, 12V front Power outlet(s): 12V cargo area, 12V front
      Power steering Power steering Power steering Power steering
      Power windows: lockout button Power windows: lockout button Power windows: lockout button Power windows: lockout button
      Push-button start Push-button start Push-button start Push-button start
      Reading lights: front, rear Reading lights: front, rear Reading lights: front, rear Reading lights: front, rear
      Retained accessory power Retained accessory power Retained accessory power Retained accessory power
      Steering wheel: tilt and telescopic Steering wheel: tilt and telescopic Steering wheel: tilt and telescopic Steering wheel: tilt and telescopic
      Steering wheel mounted controls: air conditioning, audio, cruise control, phone, voice control Steering wheel mounted controls: air conditioning, audio, cruise control, phone, voice control Steering wheel mounted controls: air conditioning, audio, cruise control, phone, voice control Steering wheel mounted controls: air conditioning, audio, cruise control, phone, voice control
          Steering wheel trim: leatherette Steering wheel trim: leatherette
      Storage: bin, cargo net, cargo tray Storage: bin, cargo net, cargo tray Storage: bin, cargo net, cargo tray Storage: bin, cargo net, cargo tray
      Tool kit Tool kit Tool kit Tool kit
          Universal remote transmitter: Homelink - garage door opener Universal remote transmitter: Homelink - garage door opener
      Vanity mirrors: dual illuminating Vanity mirrors: dual illuminating Vanity mirrors: dual illuminating Vanity mirrors: dual illuminating
    Seating/Appointments     Driver seat: heated Driver seat: heated
      Driver seat manual adjustments: 6, height, reclining Driver seat manual adjustments: 6, height, reclining    
        Driver seat power adjustments: lumbar Driver seat power adjustments: 8, height, lumbar, reclining Driver seat power adjustments: 8, height, lumbar, reclining
      Front headrests: 2, adjustable Front headrests: 2, adjustable Front headrests: 2, adjustable Front headrests: 2, adjustable
      Front seat type: bucket Front seat type: bucket Front seat type: bucket Front seat type: bucket
          Passenger seat: heated Passenger seat: heated
      Passenger seat folding: folds flat Passenger seat folding: folds flat Passenger seat folding: folds flat Passenger seat folding: folds flat
      Passenger seat manual adjustments: 4, reclining Passenger seat manual adjustments: 4, reclining Passenger seat manual adjustments: 4, reclining Passenger seat manual adjustments: 4, reclining
      Rear headrests: 3, adjustable Rear headrests: 3, adjustable Rear headrests: 3, adjustable Rear headrests: 3, adjustable
      Rear seat: sliding Rear seat: sliding Rear seat: sliding Rear seat: sliding
      Rear seat folding: split Rear seat folding: split Rear seat folding: split Rear seat folding: split
      Rear seat manual adjustments: reclining Rear seat manual adjustments: reclining Rear seat manual adjustments: reclining Rear seat manual adjustments: reclining
      Rear seat type: 60-40 split bench Rear seat type: 60-40 split bench Rear seat type: 60-40 split bench Rear seat type: 60-40 split bench
      Upholstery: cloth Upholstery: cloth Upholstery: leatherette Upholstery: leatherette
    Utility Clock Clock Clock Clock
        Compass Compass Compass
      Digital odometer Digital odometer Digital odometer Digital odometer
        Driver information system Driver information system Driver information system
      Electronic messaging assistance: voice operated, with read function Electronic messaging assistance: voice operated, with read function Electronic messaging assistance: voice operated, with read function Electronic messaging assistance: voice operated, with read function
      External temperature display External temperature display External temperature display External temperature display
      Fuel economy display: MPG, range Fuel economy display: MPG, range Fuel economy display: MPG, range Fuel economy display: MPG, range
      Multi-function display Multi-function display Multi-function display Multi-function display
        Navigation system: touch screen display, voice operated Navigation system: touch screen display, voice operated Navigation system: touch screen display, voice operated
      Phone: hands free Phone: hands free Phone: hands free Phone: hands free
        Real time traffic Real time traffic Real time traffic
      Trip computer Trip computer Trip computer Trip computer
      Trip odometer: 2 Trip odometer: 2 Trip odometer: 2 Trip odometer: 2
      Warnings and reminders: low battery, low fuel level, tire fill alert Warnings and reminders: low battery, low fuel level, tire fill alert Warnings and reminders: low battery, low fuel level, tire fill alert Warnings and reminders: low battery, low fuel level, tire fill alert
      Wireless data link: Bluetooth® Wireless data link: Bluetooth® Wireless data link: Bluetooth® Wireless data link: Bluetooth®
    Optional All-Weather Floor Liners All-Weather Floor Liners All-Weather Floor Liners All-Weather Floor Liners
      Ashtray Cup Ashtray Cup Ashtray Cup Ashtray Cup
      Cargo Net Cargo Net Cargo Net Cargo Net
      Cargo Tote Cargo Tote Cargo Tote Cargo Tote
      Cargo Tray Cargo Tray Cargo Tray Cargo Tray
      Carpet Cargo Mat Carpet Cargo Mat Carpet Cargo Mat Carpet Cargo Mat
      Carpet Floor Mats Carpet Floor Mats Carpet Floor Mats Carpet Floor Mats
      Carpet Mat Package Carpet Mat Package Carpet Mat Package Carpet Mat Package
      Four Season Floor Liner/Mat Package Four Season Floor Liner/Mat Package Four Season Floor Liner/Mat Package Four Season Floor Liner/Mat Package
  •   Two Three Four Five
    Safety/Security 2-stage unlocking doors 2-stage unlocking doors 2-stage unlocking doors 2-stage unlocking doors
      Anti-theft system: engine immobilizer Anti-theft system: engine immobilizer Anti-theft system: engine immobilizer Anti-theft system: engine immobilizer
      Body side reinforcements: side impact door beams Body side reinforcements: side impact door beams Body side reinforcements: side impact door beams Body side reinforcements: side impact door beams
      Camera system: rearview Camera system: rearview Camera system: rearview Camera system: rearview
      Child safety door locks Child safety door locks Child safety door locks Child safety door locks
      Child seat anchors: LATCH system Child seat anchors: LATCH system Child seat anchors: LATCH system Child seat anchors: LATCH system
      Crumple zones: front, rear Crumple zones: front, rear Crumple zones: front, rear Crumple zones: front, rear
      Energy absorbing steering column Energy absorbing steering column Energy absorbing steering column Energy absorbing steering column
      First aid kit First aid kit First aid kit First aid kit
      Impact absorbing seats: dual front Impact absorbing seats: dual front Impact absorbing seats: dual front Impact absorbing seats: dual front
            Lane deviation sensors
      Pedestrian safety sound generation Pedestrian safety sound generation Pedestrian safety sound generation Pedestrian safety sound generation
      Power door locks: anti-lockout, auto-locking Power door locks: anti-lockout, auto-locking Power door locks: anti-lockout, auto-locking Power door locks: anti-lockout, auto-locking
            Pre-collision warning system: audible warning, visual warning
      Rearview monitor: in dash Rearview monitor: in dash Rearview monitor: in dash Rearview monitor: in dash
      Safety brake pedal system Safety brake pedal system Safety brake pedal system Safety brake pedal system
    Seatbelts Emergency locking retractors: front, rear Emergency locking retractors: front, rear Emergency locking retractors: front, rear Emergency locking retractors: front, rear
      Front seatbelts: 3-point Front seatbelts: 3-point Front seatbelts: 3-point Front seatbelts: 3-point
      Rear seatbelts: 3-point Rear seatbelts: 3-point Rear seatbelts: 3-point Rear seatbelts: 3-point
      Seatbelt force limiters: front Seatbelt force limiters: front Seatbelt force limiters: front Seatbelt force limiters: front
      Seatbelt pretensioners: front Seatbelt pretensioners: front Seatbelt pretensioners: front Seatbelt pretensioners: front
      Seatbelt warning sensor: front Seatbelt warning sensor: front Seatbelt warning sensor: front Seatbelt warning sensor: front
    Airbags Airbag deactivation: occupant sensing passenger Airbag deactivation: occupant sensing passenger Airbag deactivation: occupant sensing passenger Airbag deactivation: occupant sensing passenger
      Front airbags: dual Front airbags: dual Front airbags: dual Front airbags: dual
      Knee airbags: driver Knee airbags: driver Knee airbags: driver Knee airbags: driver
      Side airbags: front Side airbags: front Side airbags: front Side airbags: front
      Side curtain airbags: front, rear Side curtain airbags: front, rear Side curtain airbags: front, rear Side curtain airbags: front, rear
    Optional Emergency Assistance Kit Emergency Assistance Kit Emergency Assistance Kit Emergency Assistance Kit
      First Aid Kit First Aid Kit First Aid Kit First Aid Kit
  •   Two Three Four Five
    Audio Antenna type: mast Antenna type: diversity, mast Antenna type: diversity, mast Antenna type: diversity, mast
      Auxiliary audio input: Bluetooth®, iPod/iPhone, jack, USB Auxiliary audio input: Bluetooth®, iPod/iPhone, jack, USB Auxiliary audio input: Bluetooth®, iPod/iPhone, jack, USB Auxiliary audio input: Bluetooth®, iPod/iPhone, jack, USB
      In-Dash CD: MP3 Playback, single disc In-Dash CD: MP3 Playback, single disc In-Dash CD: MP3 Playback, single disc In-Dash CD: MP3 Playback, single disc
        Internet radio app: Gracenote, iHeartRadio, Pandora®, Slacker Internet radio app: Gracenote, iHeartRadio, Pandora®, Slacker Internet radio app: Gracenote, iHeartRadio, Pandora®, Slacker
            Premium brand: JBL
      Radio: AM/FM, touch screen display, voice operated Radio: AM/FM, HD radio, touch screen display, voice operated Radio: AM/FM, HD radio, touch screen display, voice operated Radio: AM/FM, HD radio, touch screen display, voice operated
        Radio data system Radio data system Radio data system
        Satellite radio: SiriusXM Satellite radio: SiriusXM Satellite radio: SiriusXM
      Speed sensitive volume control Speed sensitive volume control Speed sensitive volume control Speed sensitive volume control
      Total speakers: 6 Total speakers: 6 Total speakers: 6 Total speakers: 8
    Optional Infotainment: Entune Infotainment: Entune Infotainment: Entune Infotainment: Entune
      Universal Tablet Holder Universal Tablet Holder Universal Tablet Holder Universal Tablet Holder
  •   Two Three Four Five
    Wheels/Tires Bumper detail: rear protector Bumper detail: rear protector Bumper detail: rear protector Bumper detail: rear protector
      Daytime running lights Daytime running lights Daytime running lights Daytime running lights
      Door handle color: body-color Door handle color: body-color Door handle color: body-color Door handle color: body-color
      Front bumper color: body-color Front bumper color: body-color Front bumper color: body-color Front bumper color: body-color
            Front fog lights
      Front wipers: variable intermittent Front wipers: variable intermittent Front wipers: variable intermittent Front wipers: variable intermittent
      Grille color: black Grille color: black Grille color: black Grille color: black
      Headlights: auto delay off, halogen Headlights: auto delay off, auto on/off, halogen Headlights: auto delay off, auto on/off, halogen Headlights: auto high beam dimmer
      Liftgate window: fixed Liftgate window: fixed Liftgate window: fixed Liftgate window: fixed
      Mirror color: body-color Mirror color: body-color Mirror color: body-color Mirror color: body-color
            Moonroof / Sunroof: power panoramic, sliding sunshade
      Mudguards: front, rear Mudguards: front, rear Mudguards: front, rear Mudguards: front, rear
      Paint: premium Paint: premium Paint: premium Paint: premium
      Paint protection: clear film, door edge guards Paint protection: clear film, door edge guards Paint protection: clear film, door edge guards Paint protection: clear film, door edge guards
      Power windows: safety reverse Power windows: safety reverse Power windows: safety reverse Power windows: safety reverse
      Rear bumper color: body-color Rear bumper color: body-color Rear bumper color: body-color Rear bumper color: body-color
      Rear door type: liftgate Rear door type: liftgate Rear door type: liftgate Rear door type: liftgate
      Rear spoiler: roofline Rear spoiler: roofline Rear spoiler: roofline Rear spoiler: roofline
      Rear spoiler color: body-color Rear spoiler color: body-color Rear spoiler color: body-color Rear spoiler color: body-color
      Rear wiper: intermittent, with washer Rear wiper: intermittent, with washer Rear wiper: intermittent, with washer Rear wiper: intermittent, with washer
      Side mirror adjustments: manual folding, power Side mirror adjustments: manual folding, power Side mirror adjustments: manual folding, power Side mirror adjustments: manual folding, power
      Side mirrors: heated Side mirrors: heated Side mirrors: heated Side mirrors: heated
      Starter type: motor/generator Starter type: motor/generator Starter type: motor/generator Starter type: motor/generator
      Taillights: LED Taillights: LED Taillights: LED Taillights: LED
      Window defogger: rear Window defogger: rear Window defogger: rear Window defogger: rear
      Window trim: black Window trim: black Window trim: black Window trim: black
    Optional Alloy Wheel Locks Alloy Wheel Locks Alloy Wheel Locks Alloy Wheel Locks
      Door Edge Guards Door Edge Guards Door Edge Guards Door Edge Guards
      Mudguards Mudguards Mudguards Mudguards
      Paint Protection Film Paint Protection Film Paint Protection Film Paint Protection Film
      Rear Bumper Applique Rear Bumper Applique Rear Bumper Applique Rear Bumper Applique
      Rear Bumper Protector Rear Bumper Protector Rear Bumper Protector Rear Bumper Protector
      Special Color Special Color Special Color Special Color
  •   Two Three Four Five
    Engine Auto start/stop Auto start/stop Auto start/stop Auto start/stop
      Battery saver Battery saver Battery saver Battery saver
      Electric motor battery type: nickel-metal hydride Electric motor battery type: nickel-metal hydride Electric motor battery type: nickel-metal hydride Electric motor battery type: nickel-metal hydride
      Electric Motor HP: 80 Electric Motor HP: 80 Electric Motor HP: 80 Electric Motor HP: 80
      Electric Motor Power Output (Kilowatts): 60 Electric Motor Power Output (Kilowatts): 60 Electric Motor Power Output (Kilowatts): 60 Electric Motor Power Output (Kilowatts): 60
      Electric Motor Torque: 153 Electric Motor Torque: 153 Electric Motor Torque: 153 Electric Motor Torque: 153
      Emissions: 50 state Emissions: 50 state Emissions: 50 state Emissions: 50 state
      Hybrid Gas Engine HP: 98 Hybrid Gas Engine HP: 98 Hybrid Gas Engine HP: 98 Hybrid Gas Engine HP: 98
      Hybrid Gas Engine [email protected]: 5200 Hybrid Gas Engine [email protected]: 5200 Hybrid Gas Engine [email protected]: 5200 Hybrid Gas Engine [email protected]: 5200
      Hybrid Gas Engine Torque: 105 Hybrid Gas Engine Torque: 105 Hybrid Gas Engine Torque: 105 Hybrid Gas Engine Torque: 105
      Hybrid gas Engine [email protected]: 4000 Hybrid gas Engine [email protected]: 4000 Hybrid gas Engine [email protected]: 4000 Hybrid gas Engine [email protected]: 4000
    Drivetrain Axle ratio: 4.11 Axle ratio: 4.11 Axle ratio: 4.11 Axle ratio: 4.11
      Drive mode selector Drive mode selector Drive mode selector Drive mode selector
    Brakes ABS: 4-wheel ABS: 4-wheel ABS: 4-wheel ABS: 4-wheel
      Braking assist Braking assist Braking assist Braking assist
      Electronic brakeforce distribution Electronic brakeforce distribution Electronic brakeforce distribution Electronic brakeforce distribution
      Front brake diameter: 10.8 Front brake diameter: 10.8 Front brake diameter: 10.8 Front brake diameter: 10.8
      Front brake type: ventilated disc Front brake type: ventilated disc Front brake type: ventilated disc Front brake type: ventilated disc
      Power brakes Power brakes Power brakes Power brakes
      Rear brake diameter: 11.5 Rear brake diameter: 11.5 Rear brake diameter: 11.5 Rear brake diameter: 11.5
      Rear brake type: disc Rear brake type: disc Rear brake type: disc Rear brake type: disc
      Regenerative braking system Regenerative braking system Regenerative braking system Regenerative braking system
    Suspension/Chassis Bracing/Steering Front shock type: gas Front shock type: gas Front shock type: gas Front shock type: gas
      Front spring type: coil Front spring type: coil Front spring type: coil Front spring type: coil
      Front stabilizer bar Front stabilizer bar Front stabilizer bar Front stabilizer bar
      Front struts: MacPherson Front struts: MacPherson Front struts: MacPherson Front struts: MacPherson
      Front suspension classification: independent Front suspension classification: independent Front suspension classification: independent Front suspension classification: independent
      Front suspension type: lower control arms Front suspension type: lower control arms Front suspension type: lower control arms Front suspension type: lower control arms
      Hill holder control Hill holder control Hill holder control Hill holder control
      Rear shock type: gas Rear shock type: gas Rear shock type: gas Rear shock type: gas
      Rear spring type: coil Rear spring type: coil Rear spring type: coil Rear spring type: coil
      Rear suspension classification: semi-independent Rear suspension classification: semi-independent Rear suspension classification: semi-independent Rear suspension classification: semi-independent
      Rear suspension type: torsion beam Rear suspension type: torsion beam Rear suspension type: torsion beam Rear suspension type: torsion beam
      Stability control Stability control Stability control Stability control
      Traction control Traction control Traction control Traction control

Packages

All-Weather Floor Liner/Cargo Tray Package  - $239

  • Includes front and rear all-weather floor liners and cargo tray.

Preferred Accessory Package  - $304

  • Includes front and rear carpet floor mats, carpet cargo mat, cargo net, and first aid kit.

Advanced Technology Package  - $3,335

  • Includes dynamic radar cruise control, pre-collision system, lane departure alert, auto high beam, panoramic-view moonroof w/ power sliding sunshades, safety connect, and entune premium jbl audio with integrated navigation and app suite with entune multimedia bundle (includes 6.1 in. High resolution touch-screen w/ split screen display, am/fm cd player w/ mp3/wma playback capability, 8 jbl greenedge speakers, auxiliary jack, usb 2.0 port w/ ipod connectivity and control, advanced voice recognition, hands-free phone capability, and phone book access and music streaming via Bluetooth® wireless technology), entune app suite, hd radio, hd radio predictive traffic and doppler weather overlay, am/fm cache radio, siriusxm all access radio w/ 3-month complimentary trial, gracenote album cover art, and integrated backup camera display.
    Only available in these trims: Five

1. MSRP excludes the Delivery, Processing and Handling Fee of $885 for Cars, $960 for Small/Medium Trucks (Sienna, RAV4 Gas, RAV4 Hybrid, Highlander Gas, Highlander Hybrid, 4Runner and Tacoma), $1,195 for Large SUVs (Sequoia, Land Cruiser), and $1,195 for Large Truck (Tundra). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.