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Local: 304-296-4401
Toll Free: 866-313-4771
Internet Sales: 304-216-1805
60 Don Knotts Blvd.
Morgantown, WV 26508
 
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Available Trims

  • Plus   $27,100   Shop

  • Premium   $28,800   Shop

  • Advanced   $33,100   Shop

The 2017 Prius Prime

The 2017 Prius Prime is Toyota’s most advanced hybrid yet! The most efficient car in its class, every last detail of the all-new Prius Prime has been optimized with cutting-edge lightweight materials and proven hybrid technology.

Whether you’re using your Prius Prime for your daily commute or for a road trip, you’ll save money by maximizing your driving range. Everything from design to advanced materials make sure the Prius Prime is as efficient as possible.

Plus, each Prius Prime is packed with smart tech, including the available 11.6-inch HD multimedia display. If you’ve been considering a hybrid, now is the time to buy!  

Test drive the new Toyota Prius Prime today. Please contact us to learn more about the University Toyota difference and see why more and more people are buying their Toyota from University Toyota!

Stand out when you go out.

Choose a color to match your style.

Blizzard Pearl

Designed For the Drive

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Features & Standard Equipment

  •   Plus Premium Advanced
    Comfort/Convenience     Active parking system: driver controlled brake, gas and gear selection
      Air filtration Air filtration Air filtration
      Armrests: rear center with cupholders Armrests: rear center with cupholders Armrests: rear center with cupholders
      Ashtray Ashtray Ashtray
      Assist handle: front, rear Assist handle: front, rear Assist handle: front, rear
      Cargo area floor mat Cargo area floor mat Cargo area floor mat
      Cargo area floor mat material: carpet Cargo area floor mat material: carpet Cargo area floor mat material: carpet
      Cargo area light Cargo area light Cargo area light
      Cargo cover Cargo cover Cargo cover
      Center console: front console with armrest and storage, rear console with armrest and storage Center console: front console with armrest and storage, rear console with armrest and storage Center console: front console with armrest and storage, rear console with armrest and storage
      Cruise control: adaptive Cruise control: adaptive Cruise control: adaptive
      Cupholders: front, rear Cupholders: front, rear Cupholders: front, rear
      Dimming rearview mirror: manual day/night Dimming rearview mirror: manual day/night Dimming rearview mirror: auto
        Door sill trim: illuminated scuff plate Door sill trim: illuminated scuff plate
      Door trim: leatherette Door trim: leatherette Door trim: leatherette
      Floor mat material: carpet, rubber/vinyl Floor mat material: carpet, rubber/vinyl Floor mat material: carpet, rubber/vinyl
      Floor material: carpet Floor material: carpet Floor material: carpet
      Floor mats: front, rear Floor mats: front, rear Floor mats: front, rear
      Front air conditioning: automatic climate control Front air conditioning: automatic climate control Front air conditioning: automatic climate control
      Front air conditioning zones: single Front air conditioning zones: single Front air conditioning zones: single
          Heated steering wheel
      Interior accents: chrome Interior accents: chrome Interior accents: chrome
      Multi-function remote: panic alarm, proximity entry system Multi-function remote: illuminated entry, panic alarm, proximity entry system Multi-function remote: illuminated entry, panic alarm, proximity entry system
      One-touch windows: 4 One-touch windows: 4 One-touch windows: 4
      Overhead console: front Overhead console: front Overhead console: front
      Power outlet(s): 12V front and rear Power outlet(s): 12V front and rear Power outlet(s): 12V front and rear
      Power steering Power steering Power steering
      Power windows: lockout button Power windows: lockout button Power windows: lockout button
      Push-button start Push-button start Push-button start
      Reading lights: front, rear Reading lights: front, rear Reading lights: front, rear
      Retained accessory power Retained accessory power Retained accessory power
      Steering wheel: tilt and telescopic Steering wheel: tilt and telescopic Steering wheel: tilt and telescopic
      Steering wheel mounted controls: air conditioning, audio, cruise control, multi-function, phone, voice control Steering wheel mounted controls: air conditioning, audio, cruise control, multi-function, phone, voice control Steering wheel mounted controls: air conditioning, audio, cruise control, multi-function, phone, voice control
      Steering wheel trim: leatherette Steering wheel trim: leatherette Steering wheel trim: leatherette
      Storage: bin, cargo tray Storage: bin, cargo tray Storage: bin, cargo tray
      Tool kit Tool kit Tool kit
          Universal remote transmitter: Homelink - garage door opener
      Vanity mirrors: dual illuminating Vanity mirrors: dual illuminating Vanity mirrors: dual illuminating
        Wireless charging station Wireless charging station
    Seating/Appointments Driver seat: heated Driver seat: heated Driver seat: heated
      Driver seat manual adjustments: 6, height, reclining    
        Driver seat power adjustments: 8, height, lumbar, reclining Driver seat power adjustments: 8, height, lumbar, reclining
      Front headrests: 2, adjustable Front headrests: 2, adjustable Front headrests: 2, adjustable
      Front seat type: bucket Front seat type: bucket Front seat type: bucket
      Passenger seat: heated Passenger seat: heated Passenger seat: heated
      Passenger seat manual adjustments: 4, reclining Passenger seat manual adjustments: 4, reclining Passenger seat manual adjustments: 4, reclining
      Rear headrests: 2, adjustable Rear headrests: 2, adjustable Rear headrests: 2, adjustable
      Rear seat folding: split Rear seat folding: split Rear seat folding: split
      Rear seat type: 60-40 split bench Rear seat type: 60-40 split bench Rear seat type: 60-40 split bench
      Upholstery: cloth Upholstery: leatherette Upholstery: leatherette
    Utility Clock Clock Clock
      Compass Compass Compass
      Digital odometer Digital odometer Digital odometer
          Driver assistance app: roadside assistance
      Driver information system Driver information system Driver information system
      Electronic messaging assistance: voice operated, with read function Electronic messaging assistance: voice operated, with read function Electronic messaging assistance: voice operated, with read function
      External temperature display External temperature display External temperature display
      Fuel economy display: MPG, range Fuel economy display: MPG, range Fuel economy display: MPG, range
          Head-up display
      Multi-function display Multi-function display Multi-function display
      Navigation system: touch screen display, voice operated Navigation system: touch screen display, voice operated Navigation system: touch screen display, voice operated
      Phone: hands free Phone: hands free Phone: hands free
      Real time traffic Real time traffic Real time traffic
      Trip computer Trip computer Trip computer
      Trip odometer: 2 Trip odometer: 2 Trip odometer: 2
      Warnings and reminders: low battery, low fuel level, tire fill alert Warnings and reminders: low battery, low fuel level, tire fill alert Warnings and reminders: low battery, low fuel level, tire fill alert
      Wireless data link: Bluetooth® Wireless data link: Bluetooth® Wireless data link: Bluetooth®
    Optional All-Weather Floor Liner Package All-Weather Floor Liner Package All-Weather Floor Liner Package
      All-Weather Floor Liners All-Weather Floor Liners All-Weather Floor Liners
      Cargo Tote Cargo Tote Cargo Tote
      Carpet Cargo Mat Carpet Cargo Mat Carpet Cargo Mat
      Carpet Floor Mats Carpet Floor Mats Carpet Floor Mats
      Carpet Mat Package Carpet Mat Package Carpet Mat Package
      Coin Holder/Ashtray Cup Coin Holder/Ashtray Cup Coin Holder/Ashtray Cup
      Four Season Floor Mat/Liners Package Four Season Floor Mat/Liners Package Four Season Floor Mat/Liners Package
        Illuminated Door Sills Illuminated Door Sills
  •   Plus Premium Advanced
    Safety/Security 2-stage unlocking doors 2-stage unlocking doors 2-stage unlocking doors
      Anti-theft system: alarm with remote, glass breakage sensor Anti-theft system: alarm with remote, glass breakage sensor Anti-theft system: alarm with remote, glass breakage sensor
          Blind spot safety: sensor/alert
      Body side reinforcements: side impact door beams Body side reinforcements: side impact door beams Body side reinforcements: side impact door beams
      Camera system: rearview Camera system: rearview Camera system: rearview
      Child safety door locks Child safety door locks Child safety door locks
      Child seat anchors: LATCH system Child seat anchors: LATCH system Child seat anchors: LATCH system
          Cross traffic alert: rear
      Crumple zones: front, rear Crumple zones: front, rear Crumple zones: front, rear
      Energy absorbing steering column Energy absorbing steering column Energy absorbing steering column
      First aid kit First aid kit First aid kit
      Lane deviation sensors Lane deviation sensors Lane deviation sensors
      Lane keeping assist Lane keeping assist Lane keeping assist
          Parking sensors: front, rear
      Pedestrian safety sound generation Pedestrian safety sound generation Pedestrian safety sound generation
      Power door locks: auto-locking Power door locks: auto-locking Power door locks: auto-locking
      Pre-collision warning system: audible warning, visual warning Pre-collision warning system: audible warning, visual warning Pre-collision warning system: audible warning, visual warning
      Rearview monitor: in dash Rearview monitor: in dash Rearview monitor: in dash
      Safety brake pedal system Safety brake pedal system Safety brake pedal system
    Seatbelts Emergency locking retractors: front, rear Emergency locking retractors: front, rear Emergency locking retractors: front, rear
      Front seatbelts: 3-point Front seatbelts: 3-point Front seatbelts: 3-point
      Rear seatbelts: 3-point Rear seatbelts: 3-point Rear seatbelts: 3-point
      Seatbelt force limiters: front Seatbelt force limiters: front Seatbelt force limiters: front
      Seatbelt pretensioners: front Seatbelt pretensioners: front Seatbelt pretensioners: front
      Seatbelt warning sensor: front Seatbelt warning sensor: front Seatbelt warning sensor: front
    Airbags Airbag deactivation: occupant sensing passenger Airbag deactivation: occupant sensing passenger Airbag deactivation: occupant sensing passenger
      Front airbags: dual, passenger seat cushion Front airbags: dual, passenger seat cushion Front airbags: dual, passenger seat cushion
      Knee airbags: driver Knee airbags: driver Knee airbags: driver
      Side airbags: front Side airbags: front Side airbags: front
      Side curtain airbags: front, rear Side curtain airbags: front, rear Side curtain airbags: front, rear
    Optional Emergency Assistance Kit Emergency Assistance Kit Emergency Assistance Kit
      First Aid Kit First Aid Kit First Aid Kit
      Security System Security System Security System
  •   Plus Premium Advanced
    Audio Antenna type: diversity, mast Antenna type: diversity, mast Antenna type: diversity, mast
      Auxiliary audio input: Bluetooth®, iPod/iPhone, jack, USB Auxiliary audio input: Bluetooth®, iPod/iPhone, jack, USB Auxiliary audio input: Bluetooth®, iPod/iPhone, jack, USB
      Internet radio app: iHeartRadio, Pandora®, Slacker Internet radio app: Gracenote, iHeartRadio, Pandora®, Slacker Internet radio app: Gracenote, iHeartRadio, Pandora®, Slacker
          Premium brand: JBL
      Radio: AM/FM, HD radio, touch screen display, voice operated Radio: AM/FM, HD radio, touch screen display, voice operated Radio: AM/FM, HD radio, touch screen display, voice operated
      Radio data system Radio data system Radio data system
      Satellite radio: SiriusXM Satellite radio: SiriusXM Satellite radio: SiriusXM
      Speed sensitive volume control Speed sensitive volume control Speed sensitive volume control
      Total speakers: 6 Total speakers: 6 Total speakers: 10
    Optional Infotainment: Entune Infotainment: Entune Infotainment: Entune
      Universal Tablet Holder Universal Tablet Holder Universal Tablet Holder
  •   Plus Premium Advanced
    Wheels/Tires Active grille shutters Active grille shutters Active grille shutters
      Body side moldings: body-color Body side moldings: body-color Body side moldings: body-color
      Bumper detail: rear protector Bumper detail: rear protector Bumper detail: rear protector
      Daytime running lights: LED Daytime running lights: LED Daytime running lights: LED
      Door handle color: body-color Door handle color: body-color Door handle color: body-color
      Front bumper color: body-color Front bumper color: body-color Front bumper color: body-color
          Front fog lights: LED
      Front wipers: variable intermittent Front wipers: variable intermittent Front wipers: rain sensing, speed sensitive, variable intermittent
      Grille color: black Grille color: black Grille color: black
      Headlights: auto delay off, auto high beam dimmer, LED, quad headlights Headlights: auto delay off, auto high beam dimmer, auto on/off, LED, quad headlights Headlights: auto delay off, auto high beam dimmer, auto on/off, LED, quad headlights
      Laminated glass: acoustic Laminated glass: acoustic Laminated glass: acoustic
      Liftgate window: fixed Liftgate window: fixed Liftgate window: fixed
      Mirror color: body-color Mirror color: body-color Mirror color: body-color
      Paint: premium Paint: premium Paint: premium
      Paint protection: clear film, door edge guards Paint protection: clear film, door edge guards Paint protection: clear film, door edge guards
      Power windows: safety reverse Power windows: safety reverse Power windows: safety reverse
      Rear bumper color: black Rear bumper color: black Rear bumper color: black
      Rear door type: liftgate Rear door type: liftgate Rear door type: liftgate
      Rear spoiler: lip Rear spoiler: lip Rear spoiler: lip
      Rear spoiler color: body-color Rear spoiler color: body-color Rear spoiler color: body-color
      Roof rack: crossbars Roof rack: crossbars Roof rack: crossbars
      Side mirror adjustments: manual folding, power Side mirror adjustments: manual folding, power Side mirror adjustments: manual folding, power
      Side mirrors: heated Side mirrors: heated Side mirrors: heated
      Starter type: motor/generator Starter type: motor/generator Starter type: motor/generator
      Taillights: LED Taillights: LED Taillights: LED
      Window defogger: rear Window defogger: rear Window defogger: rear
      Window trim: black Window trim: black Window trim: black
    Optional 15 in. 10-Spoke Alloy Wheels 15 in. 10-Spoke Alloy Wheels 15 in. 10-Spoke Alloy Wheels
      Aero Side Splitter Aero Side Splitter Aero Side Splitter
      Alloy Wheel Locks Alloy Wheel Locks Alloy Wheel Locks
      Body Side Moldings Body Side Moldings Body Side Moldings
      Cargo Cross Bars Cargo Cross Bars Cargo Cross Bars
      Door Edge Guards Door Edge Guards Door Edge Guards
      Paint Protection Film Paint Protection Film Paint Protection Film
      Rear Bumper Applique Rear Bumper Applique Rear Bumper Applique
      Special Color Special Color Special Color
  •   Plus Premium Advanced
    Engine Auto start/stop Auto start/stop Auto start/stop
      Battery saver Battery saver Battery saver
      Electric charge cord: 120 volt Electric charge cord: 120 volt Electric charge cord: 120 volt
      Electric motor battery type: lithium ion Electric motor battery type: lithium ion Electric motor battery type: lithium ion
      Electric motor charging time (240V): 2 hours Electric motor charging time (240V): 2 hours Electric motor charging time (240V): 2 hours
      Electric Motor HP: 71 Electric Motor HP: 71 Electric Motor HP: 71
      Electric motor miles per charge: 25 Electric motor miles per charge: 25 Electric motor miles per charge: 25
      Electric Motor Power Output (Kilowatts): 53 Electric Motor Power Output (Kilowatts): 53 Electric Motor Power Output (Kilowatts): 53
      Electric Motor Torque: 120 Electric Motor Torque: 120 Electric Motor Torque: 120
      Emissions: 50 state Emissions: 50 state Emissions: 50 state
      Hybrid Gas Engine HP: 95 Hybrid Gas Engine HP: 95 Hybrid Gas Engine HP: 95
      Hybrid Gas Engine [email protected]: 5200 Hybrid Gas Engine [email protected]: 5200 Hybrid Gas Engine [email protected]: 5200
      Hybrid Gas Engine Torque: 105 Hybrid Gas Engine Torque: 105 Hybrid Gas Engine Torque: 105
      Hybrid gas Engine [email protected]: 3600 Hybrid gas Engine [email protected]: 3600 Hybrid gas Engine [email protected]: 3600
    Drivetrain Axle ratio: 4.11 Axle ratio: 4.11 Axle ratio: 4.11
      Drive mode selector Drive mode selector Drive mode selector
    Brakes ABS: 4-wheel ABS: 4-wheel ABS: 4-wheel
      Braking assist Braking assist Braking assist
      Electronic brakeforce distribution Electronic brakeforce distribution Electronic brakeforce distribution
      Front brake diameter: 10.0 Front brake diameter: 10.0 Front brake diameter: 10.0
      Front brake type: ventilated disc Front brake type: ventilated disc Front brake type: ventilated disc
      Power brakes Power brakes Power brakes
      Rear brake diameter: 10.2 Rear brake diameter: 10.2 Rear brake diameter: 10.2
      Rear brake type: disc Rear brake type: disc Rear brake type: disc
      Regenerative braking system Regenerative braking system Regenerative braking system
    Suspension/Chassis Bracing/Steering Front shock type: gas Front shock type: gas Front shock type: gas
      Front spring type: coil Front spring type: coil Front spring type: coil
      Front stabilizer bar Front stabilizer bar Front stabilizer bar
      Front struts: MacPherson Front struts: MacPherson Front struts: MacPherson
      Front suspension classification: independent Front suspension classification: independent Front suspension classification: independent
      Front suspension type: lower control arms Front suspension type: lower control arms Front suspension type: lower control arms
      Hill holder control Hill holder control Hill holder control
      Rear shock type: gas Rear shock type: gas Rear shock type: gas
      Rear spring type: coil Rear spring type: coil Rear spring type: coil
      Rear stabilizer bar Rear stabilizer bar Rear stabilizer bar
      Rear suspension classification: independent Rear suspension classification: independent Rear suspension classification: independent
      Rear suspension type: multi-link Rear suspension type: multi-link Rear suspension type: multi-link
      Stability control Stability control Stability control
      Traction control Traction control Traction control

Packages

Prime Accessory Package  - $299

  • Includes front and rear carpet floor mats, carpet cargo mat, and rear bumper applique.

Protection Package  - $409

  • Includes body side moldings, door edge guards, and rear bumper applique.

2017 Prius Prime EPA-estimated range rating when fully charged and with a full tank of gas. Excludes driving conditions. Actual mileage will vary.

Based on fueleconomy.gov non-luxury Plug-in Hybrids, when fully charged, using gas and electricity. Actual mileage will vary.

Based on 2017 Prius Prime EPA-estimated combined 133 MPGe, and non-luxury plug-in hybrid segment from www.fueleconomy.gov. Actual mileage will vary.

2017 Prius Prime EPA-estimated combined MPGe. Actual MPGe will vary depending upon driving conditions, how you drive and maintain your vehicle, and other factors. Battery capacity will decrease with time and use. For more information, see www.fueleconomy.gov.